Executing with purpose

Who does it well

National Life Group

Purpose

Bringing peace of mind to people has been at the foundation of their organization and success since 1848.

What

Create a better future for each and every customer through innovative financial solutions and keeping every promise

Where

Bring peace of mind to everyone they touch

Why

Bring peace of mind

They have a consistent record of delivering what they promise to their employees, agents, customers and community.

Dividend paid on its participating life insurance policies every year since 1855. Through the Civil War, the great flu epidemic of 1918, the Great Depression, two World Wars and most recently the Great Recession, National Life has delivered.

Their life insurance sales have doubled since 2011 and their
customer base continues to grow (2014: 796,000 – 2015: 829,000).

Glassdoor

81% would recommend to a friend
94% approve of the CEO

Starbucks

Purpose

To share great coffee has been at the foundation of their organization and success since 1971.

What

Purchase, roast and sell high-quality whole bean coffees creating a feeling of connection for customers

Where

Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

Why

Share great coffee

They have a consistent record of delivering what they promise and today have more than 24,000 retail stores in 70 countries.

Glassdoor

78% would recommend to a friend
90% approve of the CEO

Purpose Meets Execution =
Realizing Full Business Potential

Engagement

Improved organizational communication

Increased celebration, reward and recognition

Improved people engagement (employee and customer)

Less employee absenteeism

Improved safety record

Reduced attrition

Improved product quality & innovation

Improved employment brand

Improved candidate attraction

On-going employee feedback opportunities

Team-by-team action planning to improve working environment

Financials

Increased sales

Increased profits

Improved productivity

Reduced costs

Less shrinkage (retail)

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