After more than 20 years of studying an evolving workforce and working globally in diverse industries such as retail, food service, fitness, hospitality, arts, medical, software and automotive, I have come to realize this:

Balancing purpose and execution in organizations is critical to attracting and retaining the best talent, accelerating people engagement and driving exceptional and sustainable business results. If you don’t get this balance right, your organization will not achieve its full potential, struggle or be at risk of extinction.

Welcome to Purpose Meets Execution. Achieving a balance between organizational purpose and business execution is not a nice to have. It is essential to your company’s success and survival. Realizing this balance for your organization is our purpose and where we execute best.

-Louis Efron, Founder Purpose Meets Execution

Why Purpose Matters

What does purpose mean?

Why Purpose Matters

Purpose as a foundation

“Today’s greatest companies are fueled by passion and purpose, not cash. They earn large profits by helping all their stakeholders thrive: customers, investors, employees, partners, communities, and society.”
Firms of Endearment

Released May 23, 2017!

Preorder your copy now at Amazon or Barnes & Noble

Business today is up against a myriad of complexities – disruptive competition and technologies, volatile economic forces, and a complex and evolving work force. There is unending pressure to do more with less, deliver short-term goals while driving long-term sustainability, all while finding and retaining the top talent to get it done. Learning how to navigate these pressures is the difference between a thriving business and a dying one. To break out, businesses need to rethink the fundamental drivers for success. In today’s world, the most powerful driver of success is a culture of purpose combined with executional excellence.


Great Works Insights Podcast (Episode #088)

In this session of the Great Work Insights Podcast, Todd Nordstrom speaks with Louis Efron, a Forbes and Huffington Post contributor, author, and award-winning Fortune 300 HR executive. Efron is the author of the book entitled Purpose Meets Execution. In this podcast, Louis talks about the importance of organizations understanding their purpose and tying it to every part of their execution.

Performance with purpose

Firms of Endearment showed that companies with Purpose out performed the S&P 500 by 14 times and Good to Great Companies by 6 times over a period of 15 years.

Why Purpose Matters
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